Once you know each company’s stock symbol, begin by entering the appropriate company symbol in the “Quote Search” search box on the MSN Money website. Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000-word comparison addressing the following:
Evaluate each company’s liquidity relative to its competitor, then compare both companies to the industry averages.
Evaluate each company’s solvency relative to its competitor, then compare both companies to the industry averages.
Evaluate each company’s profitability relative to its competitor, then compare both companies to the industry averages.
Note: You will be assessed on your ability to evaluate each company’s performance based on the information provided at MSN Money. You do not need to calculate the ratios for individual companies or the industry averages.
Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
This benchmark assignment assesses the following programmatic competencies:
BS Secondary Education
Employ accounting principles and practices relevant to business enterprises.
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