Evaluating a company’s resources
In order to compete effectively, a strategic manager must have a solid understanding of his or her
firm’s strengths and weaknesses as well as the opportunities and threats that emerge within the
organization’s external environment.
For this assignment, you will consider these fundamentals
within the context of subscription-based streaming video providers, with a particular emphasis
on Amazon Prime Video.
1. Identify two core competencies that Amazon has been able to leverage in its Prime Video
streaming service and explain, element by element, how well each competency satisfies the
four distinct elements of VRIN.
2. Based on your research, identify two areas of weakness that Prime Video presently exhibits,
and advise Amazon as to how the firm can best address these issues. Your proposed solutions
must be original and cannot include ideas that the company has already implemented or
3. Amazon Prime Video faces competition from many opposing services, including HBO Max,
Netflix, and Disney+. Select one rival service from these three competitors that you believe
most threatens Amazon and thoroughly detail how Amazon Prime Video compares and
contrasts, in terms of strategy (not simply features and pricing), to this rival.
4. The streaming content landscape continues to evolve; but, thus far, some services have not yet
realized their full potential. Prominent among these are Peacock and Paramount+. Choose one
of these two services and devise four creative strategies that the company offering your
chosen service can employ to differentiate its streaming service from that of Amazon. Each
strategy should be original and innovative, meaning that you may not simply propose copying
features that others have already devised (e.g. do not merely suggest “NBCUniversal should
allow Peacock customers to buy prepaid subscription cards” or “Viacom CBS should bundle
Paramount+ with cell phone service contracts”). Include in your response brief explanations
of how each strategy can help the firm capitalize on particular market opportunities in order to
gain a competitive advantage in the market.
For Question #1, individually address each aspect of VRIN for the first core competency
and then repeat the process for the second core competency. Make sure that you have
identified two core competencies rather than other items such as resources.
For Question #2, you will need to perform some research in order to confirm that your
suggestions do not overlap with announcements that Amazon has already made.
For Question #3, focus entirely on strategy. What kind of strategic approach has each
adopted? Merely listing information that one might find on a fact sheet, comparing prices
and hours of programming available, or comparing particular shows found on each
service is not sufficient.
For Question #4, be creative but ground your ideas in reality. Strive to flex your
imagination so that you can offer innovative proposals.
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