Instagram usage on NGOs?
Various empirical studies have been conducted into Instagram usage among all the different kinds of people. These studies have found that Instagram is most influential. It is greatly assumed and accepted that Instagram has the greatest interest on many things. However this paper suggests that the users have less interest on the content of the NGOs.
This study set out to answer the following question: Reasons behind Instagram users not engaging so much with the NGOs content. It will be based on the qualitative method of research. This is because qualitative research is used to gain an in-depth understanding of human behavior, experience, attitudes, intentions and motivations on the basis of observation and interpretation to find out the way people think and feel. More weight shall be given to the views of the participants.
This paper discusses the following used methods:
The observation was a simple one whereby I observed some of the activities of some of the best-known NGOs in the region and the world at large. This was through log in into the Instagram account and following the accounts that I observed.
The purposeful sampling used the criterion and mixed sampling. Reference is as follows: Exploring the roles and motives of Para-social relationship cyberpsychology, behavior and social Networking.
During the interview which I proposed as a method of data collection, I intended to select the stratified sample population to conduct my interview with. This is to ensure that the obtained results are of improved accuracy and representation.
In the analyzing of documents texts, I chose scholarly articles and then speeches, diaries and letters. Scholarly articles are readily available and the rest do provide first hand data since one has to listen to the speech.
Phone –it was used to log in to the Instagram account so as to follow some of the accounts of the NGOs.
Written articles- for instance the book by “Russman and Svensson 2016”
Sampling tools- different sampling tools were used to collect samples using the different judgement from users and myself.
This study first started with observation proceeded to interviewing and ended with document analysis in an orderly manner. Each step was dug deep into to ensure the best possible out of it.
Theoretical perspectives. This is the intended analysis of data. This because its broad area problem is where one sees a possible need for research and problem solving. I recommend the qualitative method of data analysis which comprises of the following: content analysis
Throughout this paper I have stated the possible causes on why most Instagram users do not engage on NGOs content. Some of the stated reasons are delayed responses on the messages sent by the Instagram users to the NGOs and lack of creativity in their content to attract people since most people like to be entertained.
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